We are used to tweets that appear and disappear within a few hours or Instagram stories that last only for 24 hours, people tend to underestimate a simple flyer. So marketers out there, hold on to your hats! There’s no denying that digital marketing is still on top of its game, but a good old fashion flyer cannot be underestimated. Yes, social media has fancy graphics while websites provide real time click through but they tend to fizzle out or fade away without the capability to encapsulate your target market. So dump the ‘end of printed flyers’ mentality for traditional media buffs, because those flyers are back, and here’s why they should be the centre stage in your marketing campaigns!

But, first, let us shed some more light on what exactly product customization means. Thus, it translates to the ability to create a personalized product for someone; something that is completely different from all the rest. What this means is that it is a form of customization where customers are able to put their personality into their regular buys.

What is Product Personalization?

It is a situation when you are in a store looking at a wall of similar-looking mugs. They do not quite encompass that wonderfully absurd quirk that you have, nor does it sum up that fantastic family trip. But then you find something that you never seem to come across in other classified ads – creativity zone. Here, the empty shelves are simple, free for you to make as per your own design. What product customization is all about is – it is the process of turning these mundane objects and edibles into extensions of you. It’s put under the category of identity – your name, a joke between you and your best friend, a special date, or a surreal doodle or an idea that seemed brilliant in the middle of the night. Applying it to print-on-demand, this magic means an entirely new level of distinction and freedom. Whereas in the past, you are stuck with going through the pre-made templates that are available online. But as for designs, you can draw on virtually any object you can buy online including mugs, phone cases, t-shirts, tote bags and countless other items. Each and every darn thing is like an empty canvas, ready and willing to be painted according to your desires and transformed into a unique piece that can tell a thousand words about you. It’s a luxury to be able to express themselves as individuals and to have a product that is spawned of their personal style and artistic expression.

Why Does Product Personalization Matter?

Why should I incorporate personalization into my print on demand business? Well, let’s break it down:

  1. Stand Out in a Crowded Marketplace: The market is huge, and it is very competitive as more and more sellers are entering the market. Product customization is actually your ace in the hole to establish a uniqueness in the market.
  2. Forge Emotional Connections: Everyone has a favorite item of clothing and service consumers have a favourite customized product at heart. Leveraging on items that create an emotional response among the customers, what you are selling is more than mere products.
  3. Boost Customer Loyalty: If a customer gets a product that he/she wishes was custom made, then they are more likely to return for more. It creates a good relationship between you and the customer with a view of the customer being attracted by other special and customized trinkets.
  4. Increase Perceived Value: This means that item that are customized with person’s name are usually expensive. The research revealed that clients are more than ready to spend for merchandise they themselves input in the making of.

The Impact of Personalization on Print-on-Demand Sales

If you are buying a new phone case for your smart phone. Which one would you prefer: a plain one that has all the bosses’ initials or one that had your name and a great picture? The personalized one, right?

Here’s how personalization can propel your print-on-demand sales to new heights:

  • Unparalleled Product Offerings: It is with the help of personalization that the offer can be greatly extended with truly unique products. This way it partially addresses the problem of meeting customer requirements while at the same time making the store more attractive.
  • Skyrocket Conversion Rates: Personalized products are preferred by the customers and thus can help to earn more sales. The best way for customers to get what appeals to them is by putting an item that represents their personality.
  • Reduce Cart Abandonment: Well, you know online stores, one major problem that store owners face most of the time is cart abandonment. That is why it is possible to resort to personalization. That is why own production becomes very appealing to customers hence can rarely drop it because they have invested physically and emotionally in it.
  • Word-of-Mouth Marketing: Satisfied consumers are more inclined to distribute tangible, customized goods to other people. This carries the natural word of mouth publicity, which can go a long way in making your brand known while at the same time many people find it more credible.
  • Data-Driven Insights: Personalization is not a concept that is limited to design alone, but the data also comes personalized. There is a potential of collecting most useful data on customers and their preferences for further analysis and usage in changing the product portfolios, marketing techniques, and stock availabilities.
  • Adapt to Trends and Seasons: Concerning flexibility, the case of personalization can make it easy to shift to social events like the holidays season. Whatever the season or the trend it may be, from Christmas until Valentine’s, or when the latest craze sweeps across the population, you could sell products that are associated to the newest trends.
  • Cross-Selling Opportunities: When a customer is personalizing his product, then there might be an interest to buy related products. Use this chance to introduce other related products, thus, increase check average for every unique customer.

Implementing Product Personalization

Let’s discuss how to make personalization in your print-on-demand business work effectively:

  1. User-Friendly Design Tools: Design for customization should be easy with accessible establishments of user interface design. These tools should be able to support drag-drop interface, more fonts and clip arts should be included, Should support users to upload their own images. This allows customers to generate unique items within minutes while they do not have to be designers to do so.
  2. Quality Assurance: While opting for customization of a product or service, the quality of the product shouldn’t be comprised. There is no need to compromise on the quality of the printing devices and inks that are used in the copying and printing processes to get bright and sharp colours as well as durable outputs. Your customers want the products they see on your site to be appealing and aligned with what they had in mind.
  3. Responsive Customer Support: But your biggest ace is a customer support team that has to be ready to roll at a moment’s notice. To sum up, having a team that will be able to answer questions, solve the problems and provide recommendations concerning the design is crucial for receiving only the positive feedback from customers.
  4. Market with Impact: Illustrate the effectiveness of properly selected advertisement materials in achieving the targeted result. Bulk up instances to confirm how concept customers are capable of developing your products and how the customers are capable of bonding with your products.
  5. A/B Testing is Your Friend: It is very important to try and experiment all the time. Try and test various forms of personalization, as well as the prices of the ads, to see what will work best with the target market. These two tools make it possible for the firm to experience steady improvements of the products to meet the customer needs.


If you follow these steps, your print on demand business will blossom into the creative sanctuary the world deserves, where customers can put their imprint on any product. Well, remember, that personalization is a process that takes time and iterative improvements, so don’t be frustrated if you do not reach your goal at once. Indeed, it is crucial to update with trends in designs, customer preferences as well as technological changes in the process because this is the path that can lead to customer satisfaction as well as increase in sales of personalized products.

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